CASE STUDY

A Real Partnership

Shoe Carnival is an American-based retailer of family athletic footwear, spanning 377 stores across America.

They tapped on Melon to accelerate its omnichannel journey by bringing traditional store experiences online, personalizing marketing across all channels, automating connected customer service, and continuing to grow its buy online pick up in-store (BOPIS) offering.

 
 
    • Salesforce Commerce Cloud

    • Manhattan Order Management

    • BRINGG Integration

    • Marketing Cloud

    • PWA/React

    • Overall Support and Bug fixes

    • MAO Manhattan Order Management Implementation

    • PWA react connection

    • Marketing Cloud Integration

    • Implementing New Storefronts

    • Proactive Support and Collaboration

    • Shoe Stores

    • Clothing and Clothing Accessories Stores

    • Retail Trade

    • Shoes

    • Orthopedic

    • United States

We started by refreshing their website design — the new experience led to richer engagements and a simple, more efficient shopping experience.

 

It was optimized for mobile too — of course.

 

Our next challenge — implementing a best-in-class Manhattan Order Management System that would streamline internal efficiency and improve the customer experience.

From there, we built and executed a phased approach to rapidly deploy ship-to-store functionality and BOPIS solutions.

174%

increase in digital revenue in 2020

More Profit

for shareholders in 2021 than in the prior six years combined

We are always thrilled at the chance to tackle new challenges with our partners at Shoe Carnival. If you’re interesting in learning more about Shoe Carnival or our other projects, email ryan.nicholson@melonheads.com